sabato 30 marzo 2013

2.BIENNIO Sarah Sze/ Concept store

a. Sarah Sze (Boston, 1968- vive e lavora a New York)  è nota per le sue affascinanti installazioni site-specific che comprendono centinaia di oggetti trovati, ispirate all'aspetto del suo atelier negli anni in cui studiava pittura.
Le sue creazioni riempiono i musei da un capo all'altro, formando un tutto unico che commenta e rilegge il contesto architettonico in cui vengono realizzate.
 In attesa di rappresentare gli Stati Uniti alla prossima Biennale di Venezia, ha realizzato un pezzo importante, Il Libro delle Parti, commissionato dall' High Museum di Atlanta, in occasione della mostra "Fast Forward",  100 anni d'arte dalla collezione del MoMA di New York.

Dal comunicato stampa ufficiale della mostra:

U.S. Pavilion at 55th International Art Exhibition - la Biennale di Venezia, to Feature Five New Installations by Sarah Sze Presented by Bronx Museum
Bronx, NY March 27, 2013 

 The Bronx Museum of the Arts, in cooperation with the U.S. Department of State’s Bureau of Educational and Cultural Affairs, will present Sarah Sze: Triple Point at the United States Pavilion at the 55th International Art Exhibition, la Biennale di Venezia, on view from June 1 through November 24, 2013. Known for her large-scale gravity- defying sculptures, artist Sarah Sze will create an elaborate sequence of five new installations that will transform the U.S. Pavilion from a set of discrete galleries into an all-encompassing environment that extends beyond the building. U.S. representation at this global event ensures that the excellence, vitality, and diversity of the arts in the United States are effectively showcased abroad and provides an opportunity to engage foreign audiences to increase mutual understanding.
Sarah Sze has won acclaim and captivated audiences with her minutely detailed accumulative installations which employ myriad commonplace objectsfrom water bottles to ladders, light bulbs and electric fansto penetrate walls, suspend from ceilings, burrow into the ground and span entire buildings. Sze’s work exists at the intersection of sculpture, drawing and architecture, where her masterful exploration of space is coupled with an ability to transform existing structures into intimate landscapes.
Triple Point will inhabit the 1930 Pavilion designed by architects William Adams Delano and Chester Holmes Aldrich, weaving through the spaces, coalescing and dispersing at different points along the way. Sze will approach the Pavilion as a site of live observation, allowing the work to evolve in Venice and evoking events still shifting and unfolding. Triple Point will offer viewers the opportunity to carefully consider every shift in scale between the humble and the monumental, the throwaway and the precious, the incidental and the essential.
“Sze’s ability to completely transform any space into an unexpected visual and sensory experience has unparalleled potential to animate the U.S. Pavilion,” said Holly Block, a Co- Commissioner of the U.S. Pavilion, and The Bronx Museum of the Arts’ Executive Director. Triple Point will be unlike anything visitors have ever seen in the U.S. Pavilion or the Biennale.”
“Sze’s installations, which are being created specifically for Venice, play with shifts of scale and the spectators’ sense of orientation and disorientation,” adds Co-Commissioner Carey Lovelace, a critic and independent curator. “Visitors will experience both the poetry of her work and the physical structure of the Pavilion in an entirely new way.”
As an extension of its Biennale participation, The Bronx Museum of the Arts is developing public and education outreach programs that engage with the themes of Sze’s Pavilion installations. These include a teen exchange between high school students in the Bronx and
Venice; workshops with the Università IUAV di Venezia, a leading art and design university; an extensive digital platform; and “Venice Conversations,” a series of interactive discussions featuring artists, scientists, and scholars from around the world in association with Bloomberg.
A fully illustrated publication documenting Sze’s installations will be co-published by The Bronx Museum and Gregory R. Miller. Designed by Takaaki Matsumoto, and featuring comprehensive photography taken on site, it will include essays by Pavilion Co-Commissioners Holly Block and Carey Lovelace and by curator Johanna Burton, as well as a conversation between Sze and Pulitzer Prize-winning author Jennifer Egan, and an original text by Egan, “Black Box.”
Sarah Sze: Triple Point, the official U.S. representation at the 55th International Art Exhibition - la Biennale di Venezia, is organized by The Bronx Museum of the Arts and is managed and supported by the U.S. Department of State’s Bureau of Educational and Cultural Affairs. The exhibition is produced with the collaboration of the Peggy Guggenheim Collection, Venice (Solomon R. Guggenheim Foundation, New York). Lead foundation support has been provided by the Ford Foundation, with additional support from JL Foundation, Charina Endowment Fund, Bobbie Foshay, Agnes Gund, The O’Grady Foundation, Laura M. Tisch Illumination Fund, Gwen and Peter Norton, The Isambard Kingdom Brunel Society of North America, Cynthia Sears and Frank Buxton, Nancy and Stanley Singer, Martin and Rebecca Eisenberg, The Ahmanson Foundation, The Broad Art Foundation, Stefan Edlis and Gael Neeson, Charlotte and William Ford, Suzanne and David Johnson, Melissa and Robert Soros, Toby D. Lewis Philanthropic Fund, Words of the World Fund, Jennifer McSweeney, Sue and Joseph Berland, Columbia University School of the Arts, and Alison and John Ferring, among others. Special support of digital engagement and education programs is provided by Bloomberg.
About Sarah Sze
Sarah Sze is a MacArthur Award-winning artist of international acclaim. Her works have been exhibited at the Solomon R. Guggenheim Museum, New York, Serpentine Gallery, London, Museum of Modern Art, New York, Museum of Contemporary Art, Tokyo, High Museum of Art, Atlanta, and the San Francisco Museum of Modern Art. Sze’s work has been featured in solo exhibitions at the Institute of Contemporary Art, London, Museum of Contemporary Art, Chicago, Whitney Museum of American Art, New York, Walker Art Center, Minneapolis, Malmo Könsthall, Sweden, Asia Society, New York, and the Cartier Foundation, Paris. Her work has also been featured internationally at the 48th International Art Exhibition la Biennale di Venezia, 10th Biennale de Lyon, 5th Liverpool Biennial, 25th Sao Paulo Biennial, 1st Berlin Biennial, the 2000 Whitney Biennial and the 1999 Carnegie International. She has also received critical acclaim for public commissions at New York City’s High Line, Massachusetts Institute of Technology, Cambridge, and the Public Art Fund. Born in Boston in 1969, Sze received a BA from Yale University in 1991 and an MFA from the School of Visual Arts in 1997.
About Holly Block (Co-Commissioner)
Holly Block has been Executive Director of The Bronx Museum of the Arts since 2006. She previously served as a curator at the museum from 1985 to 1988. For 18 years, from 1988 to 2006, Block was Executive Director of Art in General, a leading nonprofit arts organization in Lower Manhattan. She was appointed as a co-commissioner for the Department of State for the
2003 Cairo Biennial. Block is the author of Art Cuba: The New Generation, published by Harry N. Abrams. Block oversaw the 2011 launch of smARTpower, a fellowship program managed by The Bronx Museum of the Arts and made possible by the U.S. Department of State’s Bureau of Educational and Cultural Affairs which enabled U.S. artists to work with youth and local artists in sites around the world.
About Carey Lovelace (Co-Commissioner)
Carey Lovelace attended California Institute of the Arts (BFA), New York University (MA), and the New School (MFA). A 2010 Andrew and Marilyn Heiskell Fellow at the American Academy in Rome, and former Co-President of the International Association of Art Critics, U.S. Chapter, Lovelace co-curated Iannis Xenakis: Composer, Architect, Visionary at The Drawing Center, the Centre Canadien d’Architecture (Montreal), The Los Angeles Museum of Contemporary Art, the Holland Festival (Amsterdam), and the Berlin Akademie der Kunst. She has written for Art in America, Artforum, and the Performing Arts Journal, among many publications. A playwright, she stages trans-cultural performance-oriented work through Loose Change Productions. Her forthcoming book on Feminist Art in the 1970s will be published by Monacelli Press.
About la Biennale di Venezia
La Biennale di Venezia has for over a century been one of the most prestigious cultural institutions in the world. Since its founding in 1895, it has promoted contemporary culture, new ideas, and artistic trends through major international exhibitions. The 55th International Art Exhibition of la Biennale di Venezia will take place from June November 2013, and is curated by Massimiliano Gioni, associate director of the New Museum. To obtain media credentials for the May 29, 30, and 31 vernissage and for other information about La Biennale, please visit
About the U.S. Department of State’s Bureau of Educational and Cultural Affairs
The Bureau of Educational and Cultural Affairs (ECA) promotes international mutual understanding through a wide range of academic, cultural, professional, and sports exchange programs. ECA exchanges engage youth, students, educators, artists, athletes, and emerging leaders in many fields in the United States and in more than 160 countries. Alumni of ECA exchanges comprise over one million people around the world, including more than 40 Nobel Laureates and more than 300 current or former heads of state and government. For more information, visit
About The Bronx Museum
The Bronx Museum is the sole contemporary visual art museum in the Bronx. In the past four decades, the Museum has presented hundreds of critically acclaimed exhibitions featuring works by culturally diverse and under-represented artists on themes of special interest to the Bronx community that explore the intersections between popular culture and contemporary art. The education department fills a crucial role as partner to Bronx schools, teens, families, adults, and artists.
The Bronx Museum of the Arts is a contemporary art museum that connects diverse audiences to the urban experience through its permanent collection, special exhibitions, and education
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programs. Reflecting the borough's dynamic communities, the Museum is the crossroads where artists, local residents, national, and international visitors meet. 


b. Concept store

Il primo concept store è stato aperto a New York nel 1986 dallo stilista statunitense Ralph Lauren.  

“La capacità di accoglienza e il comfort stabiliscono i punti cardine della strategia del concept store: l’obiettivo infatti è quello di incrementare il numero dei visitatori e aumentare la loro permanenza all’interno del negozio. Quanto più si prolunga la durata della visita, tanto maggiore appare la probabilità di acquisto. Al contempo, la varietà dell’offerta permette anche di differenziare i target cui sono rivolte le proposte di esperienza. Lo stesso luogo che durante la giornata può proporre articoli di design per la casa, profumi, moda – la sera può trasformarsi in un luogo di attrazione per l’aperitivo, o in una libreria con sala da tè. Lo scopo è sempre quello di creare un universo completo di attese e di bisogni intorno ad un argomento, capace di connettere la molteplicità di oggetti e di servizi articolati nello spazio del concept store” (

Il concept store è una nuova forma di spettacolo, che non esisteva o era di portata assai più limitata qualche decennio fa, quando il negozio tradizionale lasciava le merci dietro il banco e frapponeva tra esse e il cliente un addetto alla vendita.
 In Italia il fenomeno è stato precorso, cosa singolare in un paese che non brilla per la diffusione del libro e della lettura in generale, proprio dalle Liberie Feltrinelli, che furono le prime a disporre i libri sui tavoli, per la libera consultazione da parte del lettore, introducendo in libreria oggetti d’intrattenimento ludico come i flipper e Juke-Box, cosa che destò scandalo all’epoca (1964;, un atteggiamento che è stato in seguito largamente imitato ed oggi è generalizzato.
Quella che un tempo la “vetrina”,  il luogo d’invito tradizionale del negozio, ben distinta dallo spazio di vendita vero e proprio,  si è  estesa all’intero ambiente. 

Dal punto di vista delle arti visive,  questo significa che forme di espressione come  l’installazione, e più genericamente la mostra d’arte,  si trovano confrontate con un fenomeno di “concorrenza” da parte dell’ambito commerciale che un tempo non esisteva.

Vedere i link indicati nel testo
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